![]() ![]() Who Are The Ideal Customers for LinkedIn Sales Navigator And ZoomInfo? It’s a more complete solution and a one-stop shop for sales reps who are looking not only for contact details but also for actionable insights and other ways to develop customer relationships. ZoomInfo, on the other hand, in addition to prospect intelligence, has ZoomInfo Engage (sales automation), Chorus (revenue intelligence), Chat (conversational sales), etc. And its network tools and news feed updates frequently assist that goal. Sales Navigator is also more of a specialized tool meant to be used as a way to reach specific contacts. ZoomInfo also makes it easy to export contact lists for use in CRM and marketing automation platforms. The main difference between LinkedIn Sales Navigator and ZoomInfo is that the former works best for targeting contacts that you know you want to target, whereas the latter is great at finding key decision-makers for the accounts that interest you.Įven though both tools provide accurate contact data, Sales Navigator tends to be better when it comes to specific personal details (name, city, job title), whereas ZoomInfo usually has more up-to-date info on macro-level categories, such as company size, organizational structure, industry, etc. Sales Navigator? LinkedIn Sales Navigator vs. So what’s the direct comparison of ZoomInfo vs. Display and social advertising campaigns.Extended sales and marketing automation capabilities.Marketing professionals would be happy to find out that ZoomInfo has a robust set of features for display and ad campaigns that could be launched to directly target your contact lists.īest of all, ZoomInfo remains easy to use, especially for sales engagement, and requires no corporate training - so you can start leveraging accurate contact data at any time. You can also organize potential leads by more than 300 other attributes, from job titles to work histories and more. What makes ZoomInfo special is a unique database of over 129 million verified email addresses and 50 million phone numbers. In fact, lots of contact details in ZoomInfo are pulled directly from LinkedIn Sales Navigator. It’s not based on a social network, like Sales Navigator, but rather a powerful search engine that scrapes data from all over the web. ZoomInfo is another highly-rated sales intelligence platform. Follow companies and professionals with the news feed.See how you’re connected with anyone through TeamLink.Search suggestions also tend to include non-relevant results, especially when searching by name. Its massive user base and the ability to send direct messages are unparalleled in the sales world.Īt the same time, Sales Navigator is quite limited beyond prospect intelligence features and its capabilities are not documented comprehensively. Overall, LinkedIn Sales Navigator works extremely well when you already know the decision-maker you need to reach out to. The platform also allows you to create and export lists of prospects for future marketing campaigns. You can also save the search criteria for later use and even share it with others on your team.īased on your target accounts, LinkedIn would suggest potential leads to go after, which you can quickly save to your CRM or follow on LinkedIn for updates to be able to start conversations with relevant messages. ![]() You start with advanced search that can help you narrow results by geographical area, industry, company size, title, seniority, and much more. Sales Navigator makes it easy to target the right buyers and personally reach out to nearly any professional in any industry. LinkedIn Sales Navigator is a paid sales tool from LinkedIn, a business-oriented social network with over 800 million users worldwide. How LinkedIn Sales Navigator Works for B2B Companies Sales Navigator works for company intelligence data and which one would suit your goals better. Two examples of enterprise sales intelligence tools that many sales and marketing teams rely on are LinkedIn Sales Navigator and ZoomInfo. That’s why you need a sales intelligence platform - to enable your sales professionals to focus on what they do best, which is selling rather than industry research. Looking up your ideal customers and key decision-makers manually would take too much time. Multiply the number of sales calls for every new customer by your sales target, and you’ll realize that your sales reps need hundreds or even thousands of new contact details every month. Anyone who uses a conversion funnel to find prospects knows that every closed deal requires dozens of sales calls to new B2B contacts. ![]()
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